Jeffrey Gitomer’s Red Book of Selling Book Review
Last night I got done reading Jeffrey Gitomer’s “Little Red Book of Selling”, for the second time. This is a great book on selling, and I will be reading it again.
The best saying that Jeffrey talks about in the book is: “People don’t like to be sold, but they love to buy”. I like this saying, I think he is right on. I feel the same way when I look at sales pages, and offers.
The main premis of the book is the question we are all trying to find an answer to. It’s not “How do I Sell?”, but “Why do People Buy?”
Why do people buy, is what we all need to be thinking about as we work on our sales pages and websites. As we try and sell our own products and affiliate products, we have to thing about what makes people buy. People don’t want your sales pitches, they want answers to their situations and concerns.
This book is laid out like the format of a website or blog. Very easy to read, and tons of great information. I do recommend Jeffrey’s book “Little Red Book of Selling” to anyone doing sales, online or off line.
His website is http://www.gitomer.com
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Thomas Shay
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