Copywriting Part 3 – Do I Need an Sub Headline in my Internet Marketing Sales Letter?
Sub Headlines
This is almost as important as your headline. If your sub headline sucks then you lose the visitor just as fast.
Keep creating more curiosity to your offer.
Take for example, we already have the headline:
“Finally… Now You Really Can Put an End to That Stray Cat Spraying on Your Front Porch”.
And NO! This method doesn’t include shooting the rotten tom cat, or setting harmful traps that will end in an enquiry from the SPCA!
In this sub headline I have answered some questions that might be looming in the visitors mind, yet still created curiosity.
I’ve also taken away the most obvious answers and leaving the visitors wanting to know “more” about this apparent “solution” I have to their problem.
You will notice in the example… I’ve made the sub headline still very large, but still smaller then the main headline. It is also a different color.
I find this to be important because you don’t want your sub headline to steal the attention of your main headline. You simply want to hold and maintain the interest of your visitor.
Tomorrow I will talk about the Opening of your Sales Letter.
Possibly related posts: (automatically generated)
- Related posts on Copywriting
- 3 Easy Copy Tweaks That Melt Skepticism | Small Business Marketing …
- The Seduction of Internet Marketing Newbies
- BarCamp Memphis Nov 14 | Cool Springs
- Related posts on Copywriting Headline
- Taylor Journals » Blog Archive » Evoking Emotions In The Sale Of …
- How to Write Headlines: 5 Sure-Fire Sources for Inspiration …
- Related posts on Copywriting Letters
- the farmer in the deli
Based Internet Marketing Businesses,
Thomas Shay
Save all your Internet Marketing Information.
Software to save all your Passwords, Login URL's,
Usernames, IM Research, and much more.
Click Here to Get your Free Copy of my Internet Marketing Research Organizer Software
