Internet Marketer's Organizer Blog

Walk Your Customer through the Steps of Ordering

The first words I begin with in this process are:

Place Your Risk-Free Order Now using our Secure Server Provided

Straight off the bat I’m asking them to place their order at the same time soothing their doubts about ordering online by letting them know about the secure server used to process the payment.

This is also a good time to mention “how” they will receive the goods they’re ordering. i.e.  Will it be posted? Is it downloadable?

Sign your letter off!

Sincerely,

<Your name here>

Set up your order button. You will want this to be outstanding. Not something they will skim past un-noticed. Placing an order here can easily be over-looked.

Then hit them with a strong P.S.

This is where you create the urgency and need to buy right now

Example:

P.S. This offer is time limited, I can’t guarantee if you come back tomorrow or the next day the price wouldn’t of risen

P.P.S. A great smelling porch is just minutes away, don’t delay

Etc.. etc..

More Tips

Tables – Use one! How horrible is it when you go to a website and you’ve got to read from one side of the page to the other without a neat and small table? Unpleasant isn’t it?

Backgrounds – They say that blue backgrounds are the tried and tested and pull the greater response. I also agree with going with a theme.

For example – if you’re selling something about love, then set the mood with a red background; if you’re selling golf tips then a green background would be a suitable theme.

Your main text should be on a white background with black text.  Don’t use fancy and/or hard to read font styles.  You want the page to be as “readable” as possible.

Add visuals to your products.  If it’s a digital product you can still bring it to life with creating a digital 3D look and appearance.

Hi-lighting – This is effective providing you use it sparingly…  It will lose its effect if over used.  Make sure you only use this to hi-light dramatic important parts in your copy.

Getting effective testimonials

Honestly… everyone likes to run around and say you just have to “ask” to get testimonials…  I can assure it’s rare that you actually receive a hum dinger of a one.  Most of them will just be one liners “It was great, thanks heaps”.

Especially in niches that aren’t marketing orientated.  The customer doesn’t realize the type of impact a testimonial can have on your business.

So here’s an idea you can utilize to increase the quality of your testimonials…

Send out an “unadvertised” bonus a few days later… Completely free of charge! On the page add a feedback form with a few questions.

Some example questions might be:

Could you tell us your story as to what’s brought about X problem?

What results have you received from using our product?

Would you recommend this product to others? If so, who do you think it would be most suited to?

Do you believe you got value for your money?

Then simply ask permission to correlate this into a testimonial you can use on your webpage.

Of course, within all this said… there is still one very big secret to writing killer copy that will hit your readers between the eyes.  And this is writing with persuasion.

Good Luck!

This entry was posted on Sunday, November 15th, 2009 at and is filed under Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.