Different Ways of Using Podcasting Transcripts
The transcript of your podcast can be very useful.
You may use it to remind yourself what you said, for a blogpost, for comments, for further research. Often it is hard to remember everything that was said during an interview. So, in all these situations, a transcript of the show helps.
Reading a transcript of the show helps you realize the mistakes you made, be they grammatical errors or flaws in your interviewing skills. A transcript can also help you see whether your ideas flow logically. So, after reading a transcript, you can improve your diction and technique, preferably before your next podcast.
You can also use the text of the transcript to promote your podcast. Quote a guest who said something interesting, use segments for comments, generally publicize your podcast by using bits of the thing itself.
You can also sell the transcripts as premium content, either individually, or as an e-book; or offer it to your paying subscribers.
Reading transcripts makes it easier for you to avoid repeating topics or questions on your show.
Reading is usually faster than listening to audio files. So organizing shows by topic is faster if you are reading the transcripts.
Potential guests who may not have the time to listen to your show may prefer to read transcripts to realize what awaits them.
The transcripts, rich in relevance, can also be used as content on your website.
You can e-mail your subscribers the transcripts, along with information about your products and website, thus further connecting with them.
The deaf people, who use the Internet, need not be ignorant about your show if you present it in a format accessible to them-the transcripts.
You can send the transcript to non-web-based publications and get it published as an article-thus increasing your audience and getting paid.
Uploading the transcript will make the audio-content accessible to search-engines, which often cannot ‘read’ it.
Listening means that your audience has to remember or jot down the information you provide about url-s, etc. But reading your transcripts means that they can immediately click on a link if they find it interesting. And this, in turn, will make them more active.
As podcasting grows more active and popular, you may find that maintaining transcripts of your shows allows you to be more efficient and erudite, build your audience, rank higher with search engines, and even earn extra money.
Thomas Shay
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