How to Conduct Research and Uncover Profitable Online Niches – Part 2
For example, if one of the subjects that came up on your lists happened to be “dog,” and you find that the word returns close to a million hits on its own, and then you may have found a broad subject to explore. Looking down the list, you may find that “dog house” and “dog training” returned a sizable number of hits, as did “dog treats.” With just a little digging, you have uncovered three potential services or products to market.
Moving one step further, you can explore each of these marketing subjects a little deeper by clicking on the word or phrase and canvassing the actual returns. Here, you may begin to see a pattern among the hits that bubble to the surface of the search engines.
This can help you to further refine your idea of what to market. For example, if you notice there are a lot of these that have to do with making a particular product at home, you may begin to think in terms of marketing home assembly kits related to that subject. Perhaps the home assembly requires the use of certain tools.
You may be able to set up a marketing campaign to sell those tools as a competitive price. Perhaps you happen to have some expertise with building those sorts of home projects. Put your knowledge to work, create some easy to follow plans, and market them to do it yourself types.
Keep in mind that if you see a phrase with relatively few hits, that does not automatically eliminate it from the running. For example, if you notice that the return for “dog houses online” only yielded two hundred hits, take a moment and look at the actual title tags. You may find that people are looking to buy kits for doghouses online, and that becomes the focus of your new marketing campaign.
One important thing to keep in mind is that you need to try this technique on multiple word tracking programs, since the search criteria used by each system may be a little different. For example, some programs will return an average number of hits per day, while others will focus on the average hits per month. Also, the Internet is an ever growing monster. If you are not quite sure about the potential of a marketing idea, but do not feel comfortable abandoning it completely, stick it back for future reference. A year or two down the road, the results may be very different.
One thing to avoid is trying to repeat the same old tired process that is already being used by hundreds of thousands of other Internet entrepreneurs. Just as with brick and mortar businesses, competition can be fierce on the Internet. What you want is to look for a market that still has some potential to grow, so you are not constantly engaged in exchanging a limited bank of customers with a thousand other marketers.
Choosing to zero in on topics that appear to have some widespread interest on the Internet, but don’t seem to have much in the way of marketing sites that actually address those topics specifically is a very good bet when it comes to establishing yourself in a niche market.
Of course, there are all sorts of E-books and software programs that are supposedly geared toward finding profitable niche markets. While some of them do contain a few good ideas, the fact is that free resources on the Internet can often yield the same ideas, and sometimes approaches that are just as good, if not better.
Before you spend any money on any type of products, check around various web sites for free ideas on finding niche markets, as well as visiting the free word tracking web sites. Chances are you will find plenty of information that will keep you busy for quite some time, and will likely provide you with at least a half dozen solid leads on potential niche markets to launch your marketing efforts.
Thomas Shay
Save all your Internet Marketing Information.
Software to save all your Passwords, Login URL's,
Usernames, IM Research, and much more.
Click Here to Get your Free Copy of my Internet Marketing Research Organizer Software
Disclosure: Some of the Links in my Blog Posts are Affiliate Links. If you purchase products after clicking on the links, I will make a commission on the transaction. As most of the people reading this blog will be in the Internet Marketing Business and/or learning about Internet Marketing, you should know how Affiliate Marketing works.
I always recommend when you are thinking of buying a product, why not buy it through someone's affiliate link. We should all be working together to build our Internet Marketing Businesses, and why not buy from someone we know, like and trust.
