Thomas Shay and Greg Cesar at Jeff Mills 2010 Boost Seminar
Thomas Shay and Greg Cesar at Jeff Mills 2010 Boost Seminar
Greg Cesar is a Pay Per Click Expert
His presentation was one of the most informative. Lots of great information on getting leads through PPC ads.
Thomas Shay and Greg Cesar at Jeff Mills 2010 Boost Seminar
Greg said there are 4 things to think about when writing the copy for your Pay Per Click Ads.
- Who is your target audience?
- What are they looking for?
- Where are they getting it from now?
- Why do they want it?
One other thing to think about is using a domain name or book title as the keyword you are bidding on with PPC. Think about it, if someone is searching by the book title, this means they are not researching a topic, but are a buyer looking to find what you are selling.
Thomas Shay
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