Walk Your Customer through the Steps of Ordering The first words I begin with in this process are: Place Your Risk-Free Order Now using our Secure Server Provided Straight off the bat I’m asking them to place their order at the same time soothing their doubts about ordering online by letting them know about the [...]
Features/Benefits There has always been the great debate between some top copywriters screaming “State benefits not features” and others that say the complete opposite… Well my simple solution was just state both! This is where you really need to get creative and stick the meat in. For example: Using this one particular everyday household product [...]
Opening Your Letter This is usually where I place where I start: From: Your Name Here Tuesday 2.16PM AEST It just makes it more personalized. They know now right off the bat I’m writing to them and I am <Your name here>. The first paragraph I ensure I get them to envision their dream. For [...]
Sub Headlines This is almost as important as your headline. If your sub headline sucks then you lose the visitor just as fast. Keep creating more curiosity to your offer. Take for example, we already have the headline: “Finally… Now You Really Can Put an End to That Stray Cat Spraying on Your Front Porch”. [...]
You’re Headline This is acclaimed to be the most crucial part of your sales copy. And it really goes without saying doesn’t it? How often have you been searching for something online, and because the first thing you saw didn’t grab you and drag you in to want to know more… you just clicked the [...]
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