For example, would your product be more attractive to single people or persons in a committed relationship and/or married? Does your product appeal more to persons who are just starting out, perhaps in their twenties?

Maybe your product has more of an appeal to people who are in the middle years of life, or to persons who are retired.  Will people living in metropolitan areas tend to gravitate toward your offering, or will it have more appeal for persons who live in rural areas?

Asking yourself these important questions about what type of people are most likely to be interested in your product, and why they would be interested, will help you in a couple of ways.

First, you can seek out marketing methods that focus on effectively reaching people who fit the profile you developed.  This means you will spend more time getting your product and contact information in front of people who are highly likely to take the time to learn about what you have to offer.

Second, this profile can form the basis for your marketing content.  Why waste time talking about the big city when your services are geared toward people who live in a small town?  Profiling helps to give your campaign focus, because it opens you up to the possibility of talking points that will grab the attention of the right people.

There is one thing that you should remember about advertising online. What worked very well a few years ago has become commonplace and somewhat stale in some instances.  Simply put, there are electronic advertising methods that are not all that effective anymore.

Still, some of these methods may be effective, depending on the customer you are trying to reach.  The key thing to remember about online advertising is to not lock yourself into one particular method to the exclusion of all other methods.  Investigate your options carefully and always have at least three or four strategies taking place at the same time.

If you can’t identify at least three of these methods that will allow you to reach your target audience, something is wrong. Either you are being too narrow with your basic client profile, or you need to do some more research on available marketing options.

As a last tool in your arsenal, make yourself available. Businesses are not built on the basis of your web site and snappy advertising alone.  Sometimes, people will want to talk with your about what you have to offer.  This means you should always make sure you have contact information readily available to customers and prospects.

A branded email, rather than one of those free ones, sends a clear message of being a professional and makes you accessible.  Including a phone number if possible is also a good approach.  However, make sure it is a business line, and not your home phone.  Prospective clients are not likely to appreciate your three year old picking up the line.  Put in a second phone line and make sure it is always answered with the name of your business.

As a third option, set up a message board as part of your web presence.  People can interact with you in that manner as well, plus it allows happy customers to share what they liked about your company, your service, and the products they purchased.  Being accessible and responsive to queries by customers and prospects will do a lot to enhance your professional status with the general public.

A qualified email list will only include email addresses that have opted to be a part of the listing, and want to receive emails that have to do with certain products and services.

Far too often, lists are sold that include nothing more than a bunch of email addresses that were harvested off the World Wide Web. Using an unqualified list results in the creation of what is known as spam, or unsolicited emails. No responsible Internet marketer uses unqualified contact lists.

An unqualified list can hurt you in two ways. First, you have to pay good money for that list. If you purchase a list of ten thousand email addresses, and all but a hundred of them come back as undeliverable, you have effectively wasted resources that could have been used to better advantage.

An even more severe consequence of utilization of an unqualified email list is that your emails actually do get through to consumers, who get bent out of shape because they did not want the email in the first place. In a short time, you may find your company name or URL showing up on consumer driven spam reporting web sites, which will provide the type of publicity that you do not want to get.

If you must use email as part of your marketing scheme, then make sure the list is qualified. However, don’t expect grand results. That same qualified email list that you just purchased was probably sold to five other people within three seconds of your purchase.

Direct email campaigns can be costly, and the promise of return is going to be small. Approach this tool with caution, and with an eye to whether or not it will really help your business.

Of course, over time you can build up your own qualified list of email subscribers who want to receive product notices, special offers, and other sorts of marketing information. Adding the ability to opt-in to an email listing that is maintained by you alone is a great way to build up a list that you can rely on.

Make sure people understand that you will not share or sell the list to any third party, and that they have the option of always opting out of the mailing list if they change their minds. This type of courtesy will enhance your reputation as a professional, while also providing you with a targeted direct email audience that wants to see your advertising.

Other online resources are available to market your products and services. Research and find message boards, online yellow pages, business associations, want ads at chamber of commerce web sites, and other locations that will welcome the presence of your contact information and an ad about your business.

Many of these are free, although some may have a modest fee. In some cases, you may be able to find a web site that has to do with an industry type that would benefit from your product or service and arrange for a permanent ad on the site.

While we all like to see our names pop up when we look around the Internet, your focus is on the products you have to market, not on the wonderful name you have chosen for your business. If it seems that creating an easy to remember domain name that calls to attention to your products and services will mean forgoing the use of your company name in the URL, then bite the bullet and go ahead. Keep in mind you can put your company name in all sorts of places on the actual web site.

This helps accomplish two things. First, visitors will associate the URL with the types of products you are marketing. This is always a plus, as it makes it much easier for the consumer to remember and pass on your information to other people.

Second, it helps to make it much easier for your target audience to find your web site during engine searches. The more pointed and focused your domain name happens to be, the more effective this particular marketing tool will become in your quest for success.

Another important aspect is making the best use of your title tag on the front page of your web site. One fatal mistake that is often made is using this space to do a welcome message for the site.

While it may fit in nicely with greeting people as they come into your home, it is completely unnecessary on your web site. The presumption is that anyone who visits the site is welcome, so there is no need to waste space stating the obvious.

Instead, use that space as a means of spelling out in common terms that you have to offer. Keep in mind that we live in a society where people want instant gratification. That means you probably only have five to ten seconds to compel your visitor to stick around and read a little more.

Use that title tag to entice people to your site, and you will probably find that you show up higher on many search engines, as well as make better use of the space on your web pages.

While it is always nice when customers come to you, the fact is you will starve if you take the attitude that your wonderful web site is going to have people lining up to order whatever you are marketing. If the right people don’t know your web site exists, it will take forever for you to build up a steady clientele. Among the tools that will help you be a success is finding out where to market to your potential customer base.

Here are some things to put in place in order to do a great job with your marketing plans.

First, you need to get a web site. Period. No discussions or prevarication allowed. The simple fact of the matter is that people trust entities that they perceive as being “real” businesses. You may be creating your marketing empire from the garage or a spare bedroom, but if you have a real web site that people can visit, bookmark, and share with their friends and family, you will have the look and feel of an established business.

Freelance writers are an excellent example of this sort of thing. While some well paying markets are always looking for new writers, they tend to gravitate toward writers that have a web site, complete with writing samples, contact information, and content that indicates that a true business is working there, not just a sideline or a hobby.

The same is true with marketing. Sure, you can post ads all over the place, but if there is nothing that builds up confidence in the permanency of your business, all those efforts will yield little or no return.

The good news is that web sites are relatively inexpensive these days, and many vendors will even have online tools that will help you create a nice looking site. They supply the outlines, color schemes, and the basic layout. You supply the content and the images and graphics. It is possible to have your web site up and running over a weekend, making it possible to you to use this as a basic part of your marketing plan.

One of the first issues to address in creating a web site is your domain name. One of the most common mistakes people make is try to be quirky or cute with the name. Forget quirky and cute, unless you can combine those qualities with a domain name that is short and easy to remember. Keep in mind that the longer your domain name happens to be, the harder it will be for people to remember it.

Sure, they can always bookmark your domain name in their Favorites, but what good does that do when they are casually talking with a friend about your site? Whether we like to admit it or not, the golden time for word of mouth to occur is during that personal encounter. If the domain name can be rattled off with ease, chances are much better that a new prospect will be directed to your site.

The simple fact is that many people may promise to send a link to someone later, but it gets lost in the shuffle of daily life. Make things easier for you and for people interested in your site. Employ the old Toastmasters counsel of KISS (keep it simple stupid). Life will be better for everyone involved.

I use Name Cheap for my Website Hosting and recommend them to everyone.  They have great tools build-in to create your website and cheap, low cost for your website hosting.  At the time of this writing, they charge only $3 per month for a basic hosting package.  This package is all anyone needs when you are starting out.

FYI:  When you get to their website, click on “Web Hosting”, then “Shared Hosting”.  Pick the Plan that works for you, but the Basic Plan should work fine.

 Learn how easy it is to Mike Filsaime’s PowerLink Generator. With this program you can make your Internet Marketing Affiliate LInks look great and you can track how many users click on each link. 

This YouTube Video shows you step by step how to easy it is to use this great software. This software is one I use everyday and it is one of the most useful programs I have.

The tracking part is so cool, as you are able to see how many people click on a link each day, yesterday, last week, last month, and even last year.

I love to make a link for twitter and then send it out to my Twitter Followers, which I have about 3,500 total.  I can then refresh the page and see that within one minute, I get 15 to 20 visits to though my link.  Pretty Cool.

Powerlink Generator also makes your affiliate links look nice.

You can take an affiliate link like this: 

https://paydotcom.com/r/72/tomshay/21375150/

and make it look like this: 

http://www.im-organizer.com/recommends/powerllinkgenerator

As this is only my second Screen Cast Video, I did have a few issues.  The mic isn’t the greatest, and of some reason, the sound doesn’t match the video by the end of the recording.  Not sure why that happened, but I will be correcting that in the future.  I used Cam Studio, a free screen capture video software.

I know video is the future and I plan on learning a lot more about how to use this in my marketing efforts.

www.youtube.com/watch?v=8SCYXSgfQog

Check out this great software and get your copy today.  Its well worth the low cost of $97 dollars.  I recommend this as one of the most needed programs an Internet Marketer needs in his Internet Marketing ToolKit.  I use it everyday and love it. 

http://www.im-organizer.com/recommends/powerllinkgenerator

I can see many possiblities for this software for Internet Marketers.  The best part is its free.  You can also download a version that will run on your flash drive.

Below is a list of most of the things you can do with this software.  Just from the little bit I have used this software, I can see how powerful it is and its free.  What could be better?

• Add Comments and Annotations to any PDF file (subject to security settings) – unlike the Adobe Viewer which requires the PDF creation tool to be ‘certified’ by Adobe !
• Add & apply Custom Stamps from any Image or PDF File and even your Windows Clip board !
• Mark-up pages with text and objects
• Type directly on any PDF page, not just Adobe enabled forms documents – in Typewriter mode.
• Export PDF pages or entire files to any one of the supported Image formats including BMP, JPEG, TIFF, PNG and many more …
• Extract text from a PDF page/File
• Make your navigation of large or complex PDF files both simple and enjoyable with the extended functionality of our ‘Loupe’ and the ‘Pan’ Window tools
• Fill and Save Adobe Forms to disk, email or ‘post’ !
• Full Javascript Engine included
• Updated JPEG2000 Compression support – improving speed.
• Plug-Ins for both MS IE or Firefox Browser’s included
• Integrate seamlessly with your favourite translation software to translate text on the ‘fly’ – including :  ABBYY Lingvo 12, Translate It!, Lingoes.
• Includes comprehensive Help file and PDF Manual – no extra downloads required to add features etc.
• Portable version also available – can be run from any suitable device such as a Memory stick/CD/DVD etc – simply unzip and use – no installation required – just 4MB download !

Here is two screen shots for a quick view of a few things you can do.

PDF XChange Viewer - Unmarked PDF

PDF XChange Viewer - Marked PDF

Click Here to go to their website and download the program.

As Internet Marketer’s, our computer is one of the most important tools we need.  Keeping your computer running is good shape is not always easy.

Here is one of the best tips I can ever give you.

When your computer gets an error message, and don’t know how to fix it, what do you do next.  Write down the exact error message and then go to www.google.com.  Type in the exact error message in the search box and hit enter.

You should be able to find out how to fix the errors you are getting.

Most of the time you will find you are at a forum site, with other people asking the same question. You can then see if anyone has answered the question on how to fix the error.

You may have to look a while find the right answer, but I have found over the years this is your best resource for computer help.

In the beginning there was the marketer. There are certain truths you come to understand the more time you spend making money online – or trying to.

Witness the evolution of marketing online. Whether you are new to the net game or an experienced pro, there is one thing you will have in common if you are moving towards entrepreneurial success.

As you read this article you will realize what you have in common with all the other million dollar earners online, and what you’re missing that can take you from where you are to where you want to be.

So let’s get started shall we?

I will begin with a bullet point list and short explanation of the marketing necessities you want to have:

For starters, most established markets will already be using this by default:

- A Domain: something specific to what you want to promote like (ex.www.mysite.com)

- Hosting: a place to put your site, if you’re planning on making money – find a paid solution so you look like a credible business and you cut back on high traffic crashes.

- A website: your image your presence and your marketing message, don’t get pulled into the trap I see everywhere of trying to put too many choices on your website. Maximize on the effectiveness by only giving one purpose to a page. For example if you want to build a list – focus all your efforts and copy on that singular focus, if you want your site to sell a product, then only put that focus on your site. You’ll also need a good editing program, and an ftp software to get this up and moving.

- A merchant account: If you have something to sell, people will need a way to pay you. There are a ton of great providers out there, but there are a specific few that give your visitors the security to pull out a credit card with assurance.

- An Autoresponder: This is a real necessity if you want a business and not just a hobby. When you have a family to support this is a real no brainer. This is your email follow up service. You get a name added to your list and this is where they go. You will use this to stay in touch and build relationships with your customers and soon-to-be customers.

- A helpdesk: in the beginning when your business and sales are small you can handle all the little questions and emails yourself. One of the things that will keep a small business is small is thinking “I can do that myself” if you want to truly grow; you need to share the workload (petty tasks) and focus on what you truly want to do creatively for your business.

- Membership Site software: once you’re addicted to the internet marketing lifestyle, you will realize this oh-so-simple fact, it’s great to make a sale, but it’s even better to make a sale once and get paid for it every month. Continuity is king.

- Teleconferencing software: If you want an easy way to create and crank out high ticket products, audios and a transcript is an easy to make, high-value product.

Of course everything we’ve touched on so far only scratches the surface, but these are the necessities that not only get you started but will make you above average. Keep your eyes peeled for more articles that will take you from beginner to winner.

We’ll cover resources that will help you stay organized and expand your business to make you truly prosperous such as:

-PDF creators and converters
- Mind mapping software
- Site tools to make your business a set and forget it – money magnet
- Internet video and audio creating software
- And the how-to’s of outsourcing

Keep learning, and most important: be persistent – it will be a quality you share with the biggest money makers online today…

To get more information or download your own copy of the Resource Report for free visit:

http://www.the-resource-report.com

Organize your Internet Marketing Business,
Thomas Shay

http://www.im-organizer.com

If you don’t, you could be making a big mistake.  What would happen if your Business had a fire and everything was gone?  How would you keep your business running, or how long would it take to get back up and running?

I have had the experience of losing everything at my home in a fire, when I was just married.  It really sucks!  At that time I didn’t have a home business, but I will always remember the lesson learned.  Keep a copy of your Internet Marketing Business Files Backup in a few different places.

Examples of where to put your Backups:

• Your Personal Home
• Bank Safty Deposit Box
• Different Office Location
• Anywhere that is in a different building than where your computer are located.

I do daily backups to an external hard drive and then weekly backup to an Flash Drive.  The weekly backup I store off site.  You can get Flash Drives very cheap these days.  I use 4 flash drives to store my files.  I then have a month of backups off-site and its very handy. 

Start a new routine today, and backup your VERY IMPORTANT INTERNET MARKETING BUSINESS FILES Today.

 Try Carbonite Online Backup FREE for 15 days and back up your irreplaceable files automatically and securely. No credit card required!

Thomas Shay
Get your FREE copy of my 50 Internet
Marketing Folders for your PC.

You want to make sure you are up todate with your Privacy Policy, or Google will ban your Adsense Account.  You could lose a lot of money if this happens.

What this means is that if you have a Blog or Website, you MUST HAVE a Privacy Policy link on your site.  If not Google can ban your account and that’s the last thing you need.  What you can do is make a Privacy Policy webpage and have a link to it at the bottem of every page.

I found a great program that will make your Privacy Policy for you.  You only have to add a little information to the form and they will design your webpage for you. 

Go to Serprank’s website and make your Privacy Policy NOW!

http://www.serprank.com/privacy-policy-generator/

Thomas Shay
Get your Free Internet
Marketing Computer Folders