Rather selling space in your newsletter or blog advertising, ask your associates to promote you instead.  The important thing is not to be competitors in the same line of business.

Joint Ventures are a wonderful way to build lists and expand your customer list while getting great exposure.   Some online marketers join hands with similar sites and exchange links and content; they even sign up with each other’s affiliate programs, promoting each other while making money in the process.

Joint ventures can apply to your blog and ezine too. Just imagine: here you are, running an ezine and a blog to a targeted audience. You have got a massive readership.

This makes you a very attractive business proposition for other online marketers.  Why?  Because if they JV with you, they can build their lists through your traffic too, without competing with you.

That’s why e-zines and blogs are like valuable property.  What do you do when people are interested in partnering with you?  Exchange links, grow your profits and build your lists at absolutely no extra cost.

Getting the Right Kind of Partner

The most critical factor to consider, if you want your joint venture to be highly beneficial is the kind of partner you select.  This means, your partner must be someone whose business is complementary to yours.

Without being direct competitors, your businesses must be related.  Your visitors must find both of you attractive.  If you subscribe to newsletters that are related to your business, you will probably be able to start building your lists right from there.

You can check the ranking of a site and then decide whether to partner with it.  When you choose your JOINT VENTURE partner, check whether their strengths influence your products positively.

Types of Joint Ventures

Your joint venture could be a joint subscription – an ezine Joint Venture. This is how that happens – you get a user on your site who signs up for your ezine.

You send them a thank you message and invite them to join other e-zines of interest to them.  These other e-zines are you JOINT VENTURE partners.

They do the same for your e-zines.  You promote each other.  When you let them advertise on your site, you get to advertise on theirs.

It is a good idea to have a simple message for your user but remember to focus it on the kind of users you want.

These days exit pop-ups are being used very effectively by online marketers to partner with similar sites on the Internet.  You will be incurring a cost for each visitor who clicks through your site while only a few will actually make a purchase.

It does not matter whether you got them through an advertisement or a search engine; you are paying in some way.  The solution is to make them all yield a return for what you are spending.

As soon as a visitor leaves your site, exit pop-ups show them another site.  What is clever about this is the fact that your visitors are through with browsing your site when the exit pop up opens in a new window.

Suppose your visitor becomes a customer by buying something from you, and then they need not see the pop up.  If they don’t, you can trigger the pop up when they exit your site.

How about making use of your email list to let your contacts know about your joint venture partner’s offers?  Your list will hear it from a reliable source – you.  You should get the partner to do the same for you.

Joint ventures and their success depend on how complementary the services of the two partners are.

This series is excerpts from my eBook, “List Building Guru Tips”.   There is lots more about Joint Ventures and List Building in the book.

The book has 94 pages of information about List Building, Autoresponders, eBooks, Messaging Etiquette, Spam and much much more.

I am selling this e-book for a very low price so get your copy now before I raise the price.

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